He came back to life with an intense sense of purpose that enveloped his entire soul. His new mission: Heal the planet.

But the story starts much earlier. Decades earlier.

As far back as he can remember, Jesse has been passionate about protecting the environment and supporting organizations that support the greater good. Whether supporting Greenpeace's international initiatives or getting involved with his local Habitat for Humanity, Jesse has always taken action when he saw a need.

He took his first ocean dive as a teenager. His love for ocean recreational activities took hold and grew. He began snorkeling, SCUBA diving, and taking underwater photography from the beaches of South Florida. He's made more than 100 dives and has traveled worldwide searching for the perfect wave.

During these times, he was always aware of the plastic and debris in the ocean. This awareness gave rise to his environmental activism. Jesse went on to earn his certification in underwater photography. He also competed in many surfing contests and earned a minor in environmental science during his educational pursuits.

He embarked on an exciting and successful career, helping businesses become more successful. But all of his success never dulled his passion for the environment.

Jesse began to focus on the rainforest thanks to frequent business and personal trips to Brazil over the years. He experienced its beauty and biodiversity firsthand, and his appreciation and respect for the biome continued to grow. But in his frequent travels south, he noticed deforestation occurring drastically. Areas where beautiful natural trees once stood had now become sites of industrial expansion.

And then, in 2018, Jesse experienced a tragic accident, and doctors pronounced him dead before miraculously bringing him back to life. His passion for the environment intensified during his healing process, and he developed a singular focus on healing the planet.

Jesse wasn't sure what he could do to help. Then, inspiration struck one night.

Making bracelets from recycled materials to cut down on debris dumped into the ocean while supporting the rainforest and other areas in need, such as the Mata Atlantica forest, through purchasing one of these bracelets.

Through his longtime friend and business partner, Dov Grossnass, Jesse created a process to produce bracelets from recycled plastic and glass debris.

Jesse's connection with reforestation groups in Brazil completed his vision. He had developed partnerships with in-country organizations such as Copaiba that were working to reforest ecosystems. With these relationships established, Jesse could plant a tree in a person's name when that individual purchased a bracelet.

Because he conceived it as a cause-based mission from the start, Jesse named the company Ecoalition. It's a term that describes a network of people and organizations that come together to support and protect the environment.

Ecoalition launched a bracelet product line to begin contributing immediately to the health of our seas and the rainforest.

Now, people all around the world, just like YOU, can help contribute to the health of our oceans and protect the rainforest remotely by planting a tree.